Brand Management

The process of determining a brand's core value and reflecting that value among targeted customers is known as brand management. Brand management is a marketing function that employs tactics to boost a product line's or brand's perceived value over time. One of the most crucial parts of corporate strategy is brand management. Successful firms frequently use brands as a core organizational element, directing decisions and actions. This certificate program provides a critical framework for building and managing a successful brand, whether you're a brand marketer, a business leader, or an entrepreneur.